Marketing Principles and Practices


This course complements our ‘Marketing Mix’ course and offers an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. 

Is this for you?

This course is designed for: –

  • Anyone who needs to improve their understanding of marketing
  • Experienced individuals being given, or looking for, more responsibility

Award and Associated Qualifications

Awarded 20 CPD points upon successful completion

Start Date


Study Type

or a combination, Online, in centre

Training Type



Around 15 to 20 hours

Request your Course Factsheet

For further information and pricing please fill in your details below and we will get back to you as soon as we can. Or, call the team on 042 - 3511 4271 or call 0331 9878611.

    About this course

    Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.

    This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.

    Marketing Principles and Practices lasts between 15-20 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.


    • Flexible, self-paced learning via the internet
    • Learn where and when you want
    • No software to install
    • Hints and tips to help solve real work problems
    • Includes a specially designed ‘Progress file’ so you can record your learning activities and progress
    • The opportunity to gain a prestigious Pitman Training Certificate
    • Ample opportunity to complete the course – 6 months access

    The online course introduces and covers key ideas, including:

    • What is Marketing?
    • Principles of Marketing
    • Marketing Practices
    • Career and work-focussed learning
    • Specially designed learning activities help you put into practice the new habits and skills you have gained. They reinforce your learning and create a memorable course-style
    • Interactive ‘Quick Quizzes’ give you the chance to test your new-found knowledge
    • Learning bookmarks built into the system, so you can easily start again where you left off
    • Automatic progress tracking helps you see your progress, building up your motivation

    Aims and Objectives


    Finance Options

    Career Path

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      What's the difference?

      We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs


      Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.


      Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses