Marketing Principles and Practices

About this course

Pitman Training offers a range of marketing courses as it’s a core skill that’s often in demand – particularly if you’re looking for promotion, additional responsibility or to broaden your opportunities.

This course complements our ‘Marketing Mix’ course – here we offer an overview of this important discipline, as well as detail on core principles. This will help you become confident in understanding the real function and nature of marketing. You will also examine key practices and marketing techniques, such as how to analyse buyer behaviour.

Marketing Principles and Practices lasts between 15-20 hours and is provided in an e-learning format so you can learn at home, at a pace to suit you. Every Pitman Training centre also has Course Advisors, so there is always additional support on hand should you feel it necessary.

Benefits

• Flexible, self-paced learning via the internet
• Learn where and when you want
• No software to install
• Hints and tips to help solve real work problems
• Includes a specially designed ‘Progress file’ so you can record your learning activities and progress
• The opportunity to gain a prestigious Pitman Training Certificate
• Ample opportunity to complete the course – 6 months access

The online course introduces and covers key ideas, including:

• What is Marketing?
• Principles of Marketing
• Marketing Practices
• Career and work-focussed learning
• Specially designed learning activities help you put into practice the new habits and skills you have gained. They reinforce your learning and create a memorable course-style
• Interactive ‘Quick Quizzes’ give you the chance to test your new-found knowledge
• Learning bookmarks built into the system, so you can easily start again where you left off
• Automatic progress tracking helps you see your progress, building up your motivation